NombrANDIn cooperation with the Spanish Marketing Association (MKT), the act was addressed to partners, clients and companies, and took place yesterday, Tuesday February 14th at 17:30 at the Pons Foundation in Madrid.
Trademarks are one of the main tools of marketing a company has at its disposal, and the name is the first element in the introduction; the most repeated and used one in any communication. The perceptions a name produces are therefore a key element in a brand’s acceptance and preference, and its choice is a risky and visionary act of leadership which should be properly made.
To echo this reality, the Naming Handbook is presented as a practical guide for the creation of names, whose aim is to help companies become familiar with the different aspects related to names and trademarks, with sound criteria, professionalism and at first try, by following secure methodologies and best practice.
Nombra’s NAMING MANUAL DE USO, besides, gathers information of interest about the different elements that compose a brand name, advice to create successful names with commercial appeal, arguments about the importance of carrying out a revision of their legal or linguistic availability, together with other useful and relevant data that brand managers should know.
