Brands: management of change

And, at the same time, it is an act of courage. Something in Nombra we know about and get to live regularly.

A clear example is found in a real estate company that, in view of the current circumstances in the sector, has given its business a new approach. This is how Afirma has become QUABIT, the new agent of cooperatives that has the aim of launching to the market practical homes at very competitive prices. QUABIT, recently created by Nombra (Coleman CBX Group) is a short, memorable and very balanced name, since the sonorous strength of the initial Q, which stamps character and reliability, is compensated by the agile rhythm of the –IT ending. Besides, it is a modern, distinctive and intuitive name, as it is easily associated to quality habitats and to comfortable and neat environments. The result of the brand’s general change and the new approach seem to have worked: in the first quarter of their new activity they have managed to increase their profit by four.

Francesc Arquimbau.
Manager of Nombra (Coleman CBX)
www.nombra.com

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