El naming es el mensaje que será más visto, leído y escrito de la marca. Por eso, invertir en naming es fundamental para reflejar en los consumidores la identidad de […]
Naming, el proceso: mucho más que elegir un nombre
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The Nombra team create Bocadelia for Nutrexpa
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BOCADELIA is an easy, memorable and very attractive name, very rich in evocations. It leads well to the world of bread and transmits the product’s excellent taste thanks to its […]
The Nombra team create Effitec for Repsol YPF
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Efitec is an international and distinctive name with a strong technological and innovative character. It expresses the benefits of the new fuel clearly and directly in a quality tone of […]
Orizonia, new name for the leading tour operator in the Spanish market
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Objectives: Creation of a new corporate name for the issuer division of Grupo Iberostar, acquired by an investment group which includes brands like Viajes Iberia, Viva Tours and Iberojet, among […]
The Nombra team create the charter flights brand Orbest
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Orbest is an international, short, modern, distinctive, reliable and solid name. The root Orb- communicates the idea of globality, of travelling all over the globe, since this company has specialized […]
The Nombra team create 3VOLUTION for AmbiPur
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3VOLUTION is an international, modern and attractive name that tells us about evolution, avant-garde and progress, for it is a revolutionary system which alternates three sensual perfumes, creating an always […]
The Nombra team create ORBUCÁN for Bacardi Martini
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Objectives: Creation of a brandname for Bacardi’s new dark rum, in accordance with a “genuinely pirate” positioning related to its origin, symbolism and Caribbean tradition. Construction of a credible brand […]
Nombra. Specialized in creating names
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The managers of the company are Francesc Arquimbau (Founding Partner and Manager) and Víctor Mirabet (Nombra’s Associate Manager and Coleman’s Chief Executive). They have been creating names for seventeen years […]
It is not just about finding the best name
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“We were pioneers. In those times, almost twenty years ago, nobody did this”, says Francesc Arquimbau, Manager of Nombra, a branding consultancy specialized in “naming”. “It took a big effort […]
Nombra creates EXEO for the new Seat model
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With Exeo, whose meaning in Latin is “go beyond”, Seat breaks the norm. For the choice of the final name, Nombra carried out a qualitative research in which consumer panels […]