With Exeo, whose meaning in Latin is “go beyond”, Seat breaks the norm. For the choice of the final name, Nombra carried out a qualitative research in which consumer panels of the European Union took part. Exeo is an advanced and technological name with great strength and potential of differentiation, which expresses very well the values of innovation, dynamism and power of the brand’s new personality. According to Nombra, with Exeo competitiveness and attractiveness is gained, for the name is “exciting, surprising and groundbreaking, and invites to enjoy the experience of the new sedan”.
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