Creation of a new corporate name for the issuer division of Grupo Iberostar, acquired by an investment group which includes brands like Viajes Iberia, Viva Tours and Iberojet, among others. They were seeking an international, modern, notorious and thrilling name for holiday customers that was also serious and professional to reflect the quality and reliability of their services.
ORIZONIA was the resulting name after a thorough creative process and a deep qualitative test carried out by experts in names and brand evaluation. The name is attractive due to its open character, somewhat exotic and very rich in evocations; it communicates wideness, discovery, new perspectives and new directions, thus taking us to other worlds and cultures. ORIZONIA is a name with an international root, fresh, agile and very original, that opens our mind to new horizons