Women with strong bones

20 creative minds with a wide experience in the field of naming took part in the process of creating this name, with one goal: finding an attractive, easy and notorious name capable of communicating the beneficial and effective character of the new range, yet avoiding a medical tone that might make its consumers feel they were ill.

In the name’s final choice, Nombra followed, as usual, a rigorous and orderly process of qualitative research, with naming’s own methodology, in which panels of consumers took part (32 participants).

And that is how DENSIA was born, a simple and memorable name, easily related to the product’s main benefit (bone density), in a positive, familiar and pleasant tone. DENSIA is a tempting name that oozes optimism, as it invites women to keep their bones strong in an easy and pleasant way, so they can enjoy an active life with absolute freedom and movement.

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