It is the first impression we have of a product or a brand and, whether we like it or not, it will determine our opinion about it to a great […]

20 creative minds with a wide experience in the field of naming took part in the process of creating this name, with one goal: finding an attractive, easy and notorious […]

No name, no brand, and it seems Catalan and Spanish businessmen are not quite creative. Any brand stands out for the concept it represents and the message it transmits. A […]

What was the process that led to these brands foEl cr Renfe? The client gives us a briefing with the information about the type of train that is going to […]

A challenge – almost a feat – that a single word must accomplish. The name is something irreversible that simply cannot be done wrong because, not only our own brand […]

And, at the same time, it is an act of courage. Something in Nombra we know about and get to live regularly. A clear example is found in a real […]

They are all increasingly being considered and managed as brands. Their relevance, their connection to people and their preference (degree of brand appeal). The degree of appeal brands produce on […]

Naming a football stadium is a hard task. Football fans live with fanatic gut feelings anything that may affect their team and perceive the stadium as their own home. Naming […]

Akio was brave: he faced the facts and apologized for the cuts in the budget devoted to quality of the vehicles manufactured, which cost Americans the life of almost 40 […]

However, the number of brands generated in this ambit and in this period of time has been enormous. It has been a breeding ground and a melting pot of examples, […]