Naming a football stadium is a hard task. Football fans live with fanatic gut feelings anything that may affect their team and perceive the stadium as their own home. Naming […]
Stadiums, with or without a name?
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My name is in every car
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Akio was brave: he faced the facts and apologized for the cuts in the budget devoted to quality of the vehicles manufactured, which cost Americans the life of almost 40 […]
The best and the worst Internet names of the decade
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However, the number of brands generated in this ambit and in this period of time has been enormous. It has been a breeding ground and a melting pot of examples, […]
Mind the name, it may ruin your company
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In 1999, one of the most remembered moments in the history of marketing took place. The facts happened during the Tokyo Motor Show, when a small Mazda car was presented […]
Your brand sounds like Chinese to me
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From the Spanish Economic and Commercial Offices in China, Spanish companies are warned about the importance of “protecting rather than promoting”. Surprising as it may seem, some businessmen have discovered […]
Keys of Naming: Interview to Víctor Mirabet
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No project with medium, long, or even short-term intentions should take the election of their own name hastily. Even though a great part of a brand’s value derives from the […]
Nombra tells us their experiences in Naming in Gestiona Radio
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In this first gathering of the year, Nombra’s representatives and guest companies talked about the value and importance of a name in companies’ products and brands. They also mentioned their […]
Naming handbook: no name, no brand
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In cooperation with the Spanish Marketing Association (MKT), the act was addressed to partners, clients and companies, and took place yesterday, Tuesday February 14th at 17:30 at the Pons Foundation […]
Requests of registration in the OEPM decrease -17% in 2012
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Galicia, Andalucia, Valencia and the Canary Islands have more ap applications than the Basque Country, putting Madrid and Catalonia in the head nationwide with 23% and 19% of the requests […]
Naming defense and protections in .XXX domains
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In case you have not carried out your register yet, it would be advisable to do it as a defense and preventive strategy to avoid future abuses. Contact your agent […]
BancoMalo … how about trying a different name?
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It is said to be the solution, the salvation of our financial system … if that is so, why do we call it Malo (in Spanish bad)? If it is […]
Industrial property: new updated classification of brands in the catalogue of names
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The classification of Nice is the catalogue of names or organized system adopted by the majority of countries in the world, which defines, gathers and classifies products (types 1 to […]
Naming in ICANN domains
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With this change, any name or brand may become an extension … The good news about this liberalization is that physical and legal persons will enjoy more freedom and options […]
Pharmaceutical Naming: The regulatory challenge
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We understand that, as expert naming professionals, we must take into account aspects, requirements and specifications (which may or not influence its success) in order for a medicine to be […]
Protection in naming: Branducts also on the Internet
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Under the light of this phenomenon, stronger brands which command or lead a category may be involved in cases of generic names with no defense, if they do not watch […]
Preferred stock, misleading naming?
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In an attempt to “put make-up” on them and make them appear financially positive, names of financial products may generate an unfair confusion on possible investors (not experts) surrounded by […]
Do you know Nombra Enterprising?
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The challenge of starting. Being an entrepreneur and starting a new company is always a challenge. Developing a different product, making it work, producing it properly, selling it and starting […]
Nombra, specialist consultant in naming and verbal branding, renews its website
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Nombra – a reference consultancy in Spain, specialized in naming and verbal branding – has renewed the design and structure of its corporate website (www.nombra.com). Nombra’s new website has become […]
The importance of always filtering and registering your names
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Your brand’s title of ownership will only be granted from the administration and relevant organizations by obtaining the registration of your name and brand (colours, designs, symbols, texts, sounds, etc.). […]
Nombra creates the Chinese name for SEAT, 西雅特 [Xi yǎ tè], ensuring the brand’s strategy in that country
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The new name keeps a very strong phonetic bond with the original name, which makes the recognition and identification with the Spanish brand easier and, besides, evokes values and attributes […]