MYOTee es una pequeña revolución en el mundo de las apps y con millones de descargas en semanas en China. Buscas, construyes, creas y personalizas tu propio avatar, lo que […]
MYOTee, el avatar chino que en semanas revoluciona el país
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Author: NombrAND
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Nombres cosméticos: Shiseido sorprende con ULTIMUNE
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Shiseido lleva estudiando desde hace más de 20 años las células de Langerhans, responsables de la inmunidad y defensa de nuestra piel humana. Shiseido ha encontrado con ULTIMUNE una estrecha […]
¿Describir o Desmarcarse?
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Hay ocasiones en que la novedad del producto necesita de una explicación y una descripción previa de sus atributos, beneficios y bondades varias, lo que va a llevar a la […]
The Nombra team create Bocadelia for Nutrexpa
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BOCADELIA is an easy, memorable and very attractive name, very rich in evocations. It leads well to the world of bread and transmits the product’s excellent taste thanks to its […]
The Nombra team create Effitec for Repsol YPF
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Efitec is an international and distinctive name with a strong technological and innovative character. It expresses the benefits of the new fuel clearly and directly in a quality tone of […]
The Nombra team create Vinzeo, as renaming of ICM
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The Nombra team have created Vinzeo, new name of ICM, the biggest wholesale group with national capital in telecommunications, consumer electronics and computing products. Vinzeo is a modern, solid and […]
Orizonia, new name for the leading tour operator in the Spanish market
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Objectives: Creation of a new corporate name for the issuer division of Grupo Iberostar, acquired by an investment group which includes brands like Viajes Iberia, Viva Tours and Iberojet, among […]
The Nombra team create the charter flights brand Orbest
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Orbest is an international, short, modern, distinctive, reliable and solid name. The root Orb- communicates the idea of globality, of travelling all over the globe, since this company has specialized […]
The Nombra team create 3VOLUTION for AmbiPur
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3VOLUTION is an international, modern and attractive name that tells us about evolution, avant-garde and progress, for it is a revolutionary system which alternates three sensual perfumes, creating an always […]
The Nombra team create ORBUCÁN for Bacardi Martini
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Objectives: Creation of a brandname for Bacardi’s new dark rum, in accordance with a “genuinely pirate” positioning related to its origin, symbolism and Caribbean tradition. Construction of a credible brand […]
Nombra. Specialized in creating names
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The managers of the company are Francesc Arquimbau (Founding Partner and Manager) and Víctor Mirabet (Nombra’s Associate Manager and Coleman’s Chief Executive). They have been creating names for seventeen years […]
It is not just about finding the best name
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“We were pioneers. In those times, almost twenty years ago, nobody did this”, says Francesc Arquimbau, Manager of Nombra, a branding consultancy specialized in “naming”. “It took a big effort […]
Nombra creates EXEO for the new Seat model
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With Exeo, whose meaning in Latin is “go beyond”, Seat breaks the norm. For the choice of the final name, Nombra carried out a qualitative research in which consumer panels […]
There does not need to be an optimal name for a product or brand
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It is the first impression we have of a product or a brand and, whether we like it or not, it will determine our opinion about it to a great […]
Women with strong bones
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20 creative minds with a wide experience in the field of naming took part in the process of creating this name, with one goal: finding an attractive, easy and notorious […]
The importance of knowing how to choose a good name
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No name, no brand, and it seems Catalan and Spanish businessmen are not quite creative. Any brand stands out for the concept it represents and the message it transmits. A […]
Projective capacity is needed in order to choose names
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What was the process that led to these brands foEl cr Renfe? The client gives us a briefing with the information about the type of train that is going to […]
No name, no brand. Trapped by the name (MQB vs. MQB)
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A challenge – almost a feat – that a single word must accomplish. The name is something irreversible that simply cannot be done wrong because, not only our own brand […]
Brands: management of change
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And, at the same time, it is an act of courage. Something in Nombra we know about and get to live regularly. A clear example is found in a real […]
What do we do with our brand architectures and portfolios?
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They are all increasingly being considered and managed as brands. Their relevance, their connection to people and their preference (degree of brand appeal). The degree of appeal brands produce on […]